When it comes to high end jewellery, Platinum is the ideal metal for anyone wanting a hard wearing, sturdy and fashionable piece. It is estimated that all the Platinum ever mined would fill a room of no more than 7.5 cubic meters, making those who own Platinum part of a very exclusive group. For this reason Platinum has become a status symbol across the western world.
Platinum also has a higher specific gravity than most other precious metals, meaning that it feels heavier in your hand. This is why platinum has its trademark feel that has become a popular characteristic among people who own it.
On top of its rarity it is also important to note that Platinum is much harder wearing than white gold and doesn't need to be rhodium plated, meaning that although it costs more originally you actually save money over the life of the piece due to the savings in upkeep costs.